Join leading teams already scaling innovation with Rapidly. Start your Innovation Engine.
ProductPricingPretotypingCustomersCommunityAbout
Login
Book a demo
Start Free Trial
Login

The Platform That Powers Your Innovation Engine

Rapidly isn’t just idea management - it turns ideas into experiments, evidence, and decisions.

It’s the system Exponentially uses to train your teams, run experiment sprints, and embed Innovation Engines so you can make decisions with data, not opinions.
‍
⊙ Capture and prioritise ideas across your organisation

⊙ Run 2–4 week experiment sprints
‍
⊙ Embed a lasting Innovation Engine powered by Rapidly


Backed by results: $30M saved.
4,000+ experiments managed.
Start Your Innovation Engine
See Features & Pricing
TRUSTED TO EMBED INNOVATION AT

Operationalise Your Innovation Engine

Most platforms just collect ideas. Rapidly takes you further. It turns those ideas into experiments, data, and decisions. Built by Exponentially, it’s how organisations install Innovation Engines that keep delivering results.

Idea Capture & Pretotyping

Idea Capture.
Turn assumptions into testable hypotheses

Pretotyping Templates
Fast, proven ways to validate “should we build it?”

Outcomes & Velocity

Experiment Design
Hypothesis driven experiments to increase confidence
Outcome Metrics
‍
Track $ saved, $ generated, and experiment velocity

Governance & AI Assist

Governance
Roles, approvals, and audit trail built in
AI Assist
Draft hypotheses, pick the right test, and auto-generate summaries

Start Your Innovation Engine

The Cost of Building on Opinions Is Too High

Enterprises often spend months debating and building before knowing if an idea has value. Rapidly changes that. In days, you’ll know what to stop, what to pivot, and what to scale.

$30M+

Saved by killing weak ideas early

$38M+

Return on investment / value generated.

4,000+

Ideas tested for innovation + product teams.

Start Your Innovation Engine

Test hundreds of ideas each year to find the right “it”. Before you build it.

Rapidly Powers Innovation Workflows.

Pretotyping is the missing step
before prototyping.

It’s a proven method for testing ideas quickly and cheaply—so you can gather real customer data before investing time and money.

Rapidly is the only innovation platform built on Pretotyping. Created at Google and refined at Stanford University, and amplified by AI.‍Combined with Exponentially’s training, sprints, and embedded Innovation Engines, it’s the fastest way to scale evidence-based innovation across your organisation.

Simple, Outcome-Based Pricing

Stop paying for seats. Start paying for results. Rapidly includes unlimited idea submitters, so adoption never slows down.

$19 per Experimenter / month


Unlimited idea submitters always free
‍
START YOUR INNOVATION ENGINE
See Features & Pricing

Enterprise Roll-Outs
For company-wide deployments with enterprise security, compliance, and concierge onboarding,
pricing starts at (~$4,500/year) with a minimum of 20 experimenters.

Smaller Teams
For smaller teams, there’s no minimum.
Pay only for the Experimenters you need.

Innovation Engines in Action

Rapidly powers experimentation programs across industries, delivering measurable value, faster decisions, and reduced risk.

EXPLORE CASE STUDIES

"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it."

Patrick Smith
Head of Product and Innovation

"Having a tool and a process to follow has been really impactful in our product management process – it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”

Luisa Bradshaw-Wiley
Head of Product

"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."

Greg Booker
CIO

"We’ve had some massive wins thanks to Rapidly. We’ve also been able to move on from ideas that were really popular but unvalidated. And that’s equally important. You can say: ‘We’ve done everything we could, we can prove people don’t want it. We can move on.’ ”

Tabea Leibundgut
Product Owner, Innovation

"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."

Michael Miller
Executive Chairman

"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."

Professor Ian Anderson
Deputy Vice-Chancellor

"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."

Scott Thomson
Head of Innovation, Customer Engineering

"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."

Dan Roesler
Executive Manager, Customer Assets

"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."

Richard Guy
Head of Emerging Product

"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."

Glenn King
CEO

"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."

Christina Zavalis
Head of Supply Sustainability and Technology

"Leslie’s pretotyping workshop was so insightful, and everyone was completely engaged from start to finish. The team are excited to apply the concepts learned across our product development and innovation initiatives, and show how much cost we can save by failing fast!"

Fiona Tang
General Manager, Product Innovation

Start Your Innovation Engine Today

Run your first experiment with Exponentially and Rapidly.
In just 2 - 4 weeks, you’ll have evidence you can act on.

Start Your Innovation Engine
See Features & Pricing
Founded in Australia for innovators worldwide.
LinkedIn
Community
About usPretotypingCustomersContactPrivacy PolicyTerms of use
2025 © Rapidly. All rights reserved.