Manage innovation and product development the way you’ve always wanted
Use Rapidly, the only innovation tool that powers Pretotyping, created at Google and perfected at Stanford, to test hundreds of ideas each year and find the best ones for your customers.
Test hundreds of ideas each year to find the right “it”. Before you build it.
Built for complex environments. And big growth agendas.
Manage ideas in one place
Manage all the ideas from across your organisation in one tool – where ideas are prioritised and tested, and results are stored and easy to find. You’ll never need to revisit the same idea twice.
Validate ideas quickly
Integrate your idea backlog into Rapidly in days and start testing ideas within 2 weeks. Test 100-2000 ideas each year, to save millions by not investing in failures while uncovering winners faster.
Harness diverse thinking
Tap into the creativity inside your organisation with a tool that removes bias and democratises innovation – unlocking growth opportunities that would otherwise be lost.
The only innovation management software with Pretotyping
Pretotyping is the missing step before prototyping. It’s a proven experimentation method that tests ideas at low cost to get customer data, so you can decide what to shelve and what to build.
Created at Google and perfected at Stanford University, Pretotyping is used by market leaders such as Lego, P&G, IKEA and more. And Rapidly is the only innovation management software built to use Pretotyping at scale, so you can test hundreds of ideas continuously – and manage innovation the way you want to.
Keen to learn more? Let’s go
Plans that unlock innovation ROI
With expert support in innovation and Pretotyping, from our team to yours.
Hear from our customers
"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it."
"Having a tool and a process to follow has been really impactful in our product management process – it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
"We’ve had some massive wins thanks to Rapidly. We’ve also been able to move on from ideas that were really popular but unvalidated. And that’s equally important. You can say: ‘We’ve done everything we could, we can prove people don’t want it. We can move on.’ ”
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
"Leslie’s pretotyping workshop was so insightful, and everyone was completely engaged from start to finish. The team are excited to apply the concepts learned across our product development and innovation initiatives, and show how much cost we can save by failing fast!"
Unlocking innovation ROI for our customers
Saved by shelving ideas that will fail.
Return on investment / value generated.
Ideas tested for innovation + product teams.
Avoid failures and uncover winning ideas faster
With a tool purpose-built to manage innovation at scale for growth outperformance.
