Invest in your best ideas using Rapid Experimentation with Pretotyping.
Rapidly is the only innovation platform built on Pretotyping, created at Google, perfected at Stanford, and amplified by AI.
Stop paying for seats. Start paying for results.
Capture ideas from across your organisation, rapidly test them with Pretotyping methods, and scale only what works.
Rapidly gives you everything you need to manage innovation, from idea submission to validated experiments and ROI tracking.
$19/month per Experimenter. Outcome-based pricing.
Unlimited idea submitters free.
$30M saved. 4,000+ experiments managed.
Test hundreds of ideas each year to find the right “it”. Before you build it.
Manage ideas in one place
One tool. Every idea. Zero waste.
Capture ideas from across your organisation where they're prioritised, tested, and tracked. No more spreadsheets.
No more lost opportunities. Find what's been tested in seconds.
Validate ideas quickly
From backlog to testing in 2 weeks.
Import your ideas. Start experimenting immediately.
Test 100-2000 ideas per year. Save millions by killing failures fast.
Find winners faster.
Harness diverse thinking
Turn hidden insights into growth.
Break through bias. Democratise innovation. Unlock ideas trapped in silos. Let AI amplify what your teams discover.
Transform overlooked opportunities into competitive advantage.
You Can't Manage Innovation If You Can't See It.
Without the right infrastructure, even the best ideas get lost in spreadsheets.
Teams can't track what's been tested.
ROI is impossible to measure. Innovation becomes chaos.
Rapidly Powers Innovation Workflows.
Manage idea pipelines, track experiment results, measure ROI, and coordinate teams, with Exponentially's Pretotyping methodology built in.
Take innovation from guesswork to a measurable process.
Pretotyping is the missing step
before prototyping.
It’s a proven method for testing ideas quickly and cheaply—so you can gather real customer data before investing time and money.
Originally developed at Google and refined at Stanford University, Pretotyping is now used by innovation leaders like LEGO, P&G, and IKEA.
Rapidly is the only innovation management designed to run Pretotyping at scale.
Test hundreds of ideas in parallel. Get clear signals fast. And drive innovation on your terms.
Keen to learn more? Let’s go
Inside Rapidly.
Pretotyping methodology meets enterprise reality.
Built for teams running 100+ experiments per year.
Handle multiple business units, complex approval workflows, and executive reporting.
Scale from small tests to company-wide programs without losing control. Your teams get guided workflows.
Leadership gets data-backed decisions.
From Idea to Impact.
Ideation
Surface bold, overlooked, or underdeveloped ideas. Capture what’s possible.
Prioritization
Cut the noise. Focus on what’s viable, valuable, and urgent.
Experimentation
Test fast with real customers and real data.
Learn what works.
Action
Translate signals into a clear, data-backed business case.
Outcome
Scale what proves out. Drop what doesn’t.
Deliver results that count.
Built for Rapid Experimentation.
Pre-configured with the frameworks you learned.
With ongoing access to Exponentially expertise.
Training teaches the method. Rapidly executes it.
Rapidly Pricing
With expert support in innovation, Pretotyping and AI, from our team to yours.
One simple price. Unlimited adoption.
Run more experiments, kill bad bets early, and prove ROI fast.
The Price
$19 per Experimenter
Unlimited idea submitters & observers (always free)
no credit card required
What’s an Experimenter?
An Experimenter is anyone who creates, edits, or closes experiments, or exports ROI/metrics. Everyone else - idea submitters, observers, and stakeholders is always free.
For company-wide deployments with enterprise security, compliance, and concierge onboarding, pricing starts at 20 Experimenters (~$4,500/year).
For smaller teams, there’s no minimum. Pay only for the Experimenters you need.
Why Rapidly?
Most tools charge for every user. Rapidly only charges for Experimenters, so your whole company can contribute ideas without ever adding to your bill.
Teams typically save six figures by killing a handful of bad ideas early. Rapidly makes this fast and visible.
Frequently Asked Questions.
- Do I pay for idea submitters or observers?
No, they are always free. You only pay for Experimenters.
- Is there a minimum number of Experimenters
No minimum for small teams. For Enterprise roll-outs with advanced features, pricing starts at 20 Experimenters.
- What happens if our usage changes?
Your bill scales up or down automatically with the number of Experimenters. No surprises.
- What support is included?
- All customers: full feature set, onboarding, analytics & ROI dashboards.
- Enterprise: dedicated consultant, priority SLAs, global Pretotyping expertise, and a custom idea form for easy submissions without login.
Proof
"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it."
"Having a tool and a process to follow has been really impactful in our product management process – it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
"We’ve had some massive wins thanks to Rapidly. We’ve also been able to move on from ideas that were really popular but unvalidated. And that’s equally important. You can say: ‘We’ve done everything we could, we can prove people don’t want it. We can move on.’ ”
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
"Leslie’s pretotyping workshop was so insightful, and everyone was completely engaged from start to finish. The team are excited to apply the concepts learned across our product development and innovation initiatives, and show how much cost we can save by failing fast!"
Unlocking Innovation ROI for our Customers.
Saved by shelving ideas that will fail.
Return on investment / value generated.
Ideas tested for innovation + product teams.
